PROJECT DETAILS //

CREATIVE DIRECTION, PRODUCT DESIGN AND PRODUCTION
Four fine-fragrances for the MICONIC extrait de parfum Heritage Collection.

PROJECT BRIEF

This limited edition extrait de parfum is a tribute to Mykonos’ most iconic landmarks. Made in Italy, it has a higher perfume content, delivering a more intense olfactory experience. Each fragrance captures the essence of the island’s famous spots (Armenistis, Kato Mili, Paraportiani, Rhenia).

CONCEPT EXPLORATION

A selection of exclusive, high-end fragrances that take you on an olfactory journey to the Aegean Sea and beyond. The collection captures the essence of different landmarks of the island with a unique blend of notes. No matter where you are, the MICONIC range will trigger an emotional escape to somewhere exotic, warm, and sensual.

The four fragrances, handcrafted in Italy, combine Cycladic style and refined Italian elegance, resulting in a luxury brand with cosmopolitan allure. The perfumes’ composition aligns with the latest trends in the perfumery sector and complies with international safety standards. The packaging has been carefully designed to significantly lower its environmental impact, preferring recyclable materials, like the handcrafted olive tree wood cap, wherever possible. The box comprises a base and a lid covered in FSC ® certified texturised paper, made in Italy by the renowned brand Fedrigoni, and it’s enclosed by an external translucent sleeve. Inside, inserts with embossing and glossy details convey a feeling of sensory luxury.

KEYWORDS

Niche Perfumery, Eco-friendly Packaging, Design Inspiration