PROJECT DETAILS //

CREATIVE DIRECTION, VISUAL IDENTITY SYSTEM

Designed for the niche perfumery brand MICONIC, the Mykonos Iconic Style.

BRIEF

Mykonos is our icon of beauty, authenticity, and freedom to be ourselves. We wanted to distil the island’s energy and vitality of its diverse crowd in fragrances that make you feel good everywhere, every day. Products that enlighten your senses and reconnect you to your real passions.

LOGO DESIGN EXPLORATION

The brand encapsulates the Italian refined elegance and the legacy of millennia-old tradition intertwined with Greek heritage blending it with the cosmopolitan allure of the Cyclades’ most luxurious and vibrant island. It merges the global with the local, creating a branded universe comprising tradition and innovation. It enables you to transcend the boundaries of space, awakening your senses and bringing back memories of your journey every day, everywhere you are. The symbol embodies the island’s deep connection with its history and transforms it into modern and iconic shapes. A series of graphic signs that develop from the letter “M” to transform it into a pattern with a clear and sharp connotation. A reference to Greek art’s millenary culture and ancient ceramics’ style favoured geometric motifs and lines. Tradition is merging with modernity for a logo that aspires to become a distinctive style icon.

KEYWORDS

Tradition, style, uniqueness.

CREDITS

Logo Design by Andrea Giovannone. Card Designers: Mimi Di Ciaula, Matilde Francia