CREATIVE DIRECTION, WEB DEVELOPMENT, PHOTO STUDIO
MICONIC e-commerce website.

PROJECT BRIEF

Miconicstyle.com is an e-commerce for a luxury niche perfumery brand that creates unique and sophisticated fragrances for discerning customers. its products are crafted with the highest quality ingredients sourced from around the world, and each scent is designed to evoke emotions, memories, and individual style. The target audience includes affluent consumers who appreciate fine craftsmanship and exclusive products. They are individuals who seek out unique and niche fragrances that set them apart from the mainstream. The website should encourage visitors to explore the fragrance range, discover their signature scent, and make a purchase. Clear and compelling calls to action should be strategically placed throughout the site to drive conversions and generate sales. Overall, the miconicstyle.com website should embody the essence of its brand and provide a seamless and captivating shopping experience. The brand voice should be elegant, sophisticated, and exclusive. Copy should be concise yet evocative and convey the luxury and elegance of the products. The tone should be refined, with a touch of mystery and allure.

KEY FEATURES AND FUNCTIONALITY

• Clean, modern, and sophisticated design that aligns with the brand’s image
• Easy navigation and user-friendly interface for seamless browsing and shopping
• High-quality product images and detailed descriptions to showcase the unique characteristics of each fragrance
• Secure payment gateway and efficient checkout process for a smooth and hassle-free shopping experience

KEYWORDS

Seamless User Experience. Intuitive, Consistent, Accessible.