Passionate about new technologies applied to creativity, I began my professional activity as a television producer and then worked as a director and producer for programs broadcast by various national broadcasters. I edited schedules of satellite and digital terrestrial channels, and digital projects. Currently, I'm responsible for sustainability and inclusion initiatives for a multinational media company. My passion for the world of fragrances pushes me to cultivate an olfactory culture, through also the IPI Master in Management promoted by Equipe (organisers of Esxence) and LUM University.

I bring into Freenspire my attitude as an organizational consultant and project manager combined with my need for creativity, which I nurtured over the years of working in desktop & web publishing and cross-media communication. I'm always bewildered by how the sense of smell influences mood, memories, and emotions, so with time, I deepened my knowledge also through the Perfumery Advanced Training Course at the University of Padua. Here at Freenspire, my desire is to bring life to unforgettable sensory experiences that can shape the (syn)aesthetics of our spaces.